UX Portfolio

I am a Senior UX/UI Designer with 25+ years of experience in the digital space.

Most recently, I led over 12 separate web-based application redesigns for Wharton University's School of Business, including deep dives on data-based educational training environment tools for students and professors to actively add data directly in real-time.

I bring my UX process to bear from initial rough wires and storyboards to refining via whiteboard and card sorting exercises, competitive analyses, content audits, written instructions, formal wireframes, user flows, site maps, and usability studies.

With this UX process and my ADA and WCAG-compliant design and development abilities, I roll out sites, web apps, and data-rich dashboards (pulling enormous amounts of data in real-time).

Penske - Logistics

UI Design
Image Manipulation
Penske truck on the road


This project is not an actual UX project, but I don't often get an opportunity to showcase the results of my image manipulation projects.

This website underwent a facelift, and I wanted to show a couple of the pages I worked on.

The images were too "busy" with various backgrounds and overlays that did not improve the quality of the photos, and the people/maps were aligned to the left to make room for the chevrons.

The images' quality was inconsistent due to the use of various lighting sources. Several people's faces were not entirely inside the image.

I wanted to present the results of one of my favorite assignments - simplifying an existing page or website.


As part of the new page layout, the page width was expanded by 120 pixels, the borders removed, the page header simplified, and some content colors adjusted.

The images were made more comprehensive, and their positioning optimized.

I created new images using the original portrait photos but removed the original background and replaced it with an identical background. I also centered the person in the picture.

I optimized the skin tone of some people to accommodate the different lighting sources they had been photographed under.

Same page optimizations were done for the Global Reach page, where the map images were also optimized.

Leadership Team

Leadership team beforeLeadership team after

Global Reach

Global Reach - beforeGlobal Reach - after

Kim Vigsbo - Portfolio

UX Design
UI Design
Kim Vigsbo portfolio homepage


I have always had my portfolio as part of my freelance business website (WAFMedia.com).

For job search and interview purposes, I needed a different portfolio website where I could offer a closer look at my projects.

Not having my resume on the current website meant I always needed to attach it to an email.

I also needed the contact information to be personal and not for a company.


I created a brand-new website where simplicity and ease of navigation were the primary foundation.

Colors were kept to a minimum, only using white, gray, and blue.

I did not want to use 3D, skeuomorphism, large videos, oversized images, or anything else that would distract people from the content.

I created separate UX and UI pages to explain specific projects better.

Wireframes (Figma)

Kim Vigsbo wireframe 1Kim Vigsbo wireframe 2Kim Vigsbo wireframe 3Kim Vigsbo wireframe 4Kim Vigsbo wireframe 5Kim Vigsbo wireframe 6

Wharton University - Hartnow

UX Design
UI Design
Hartnow main image


One of the most data-generating business simulation apps used in business classrooms at Wharton University is the Strategic Value of Customers.

The program utilizes the fictitious company Hartnow Technologies which provides nationwide industry-leading 3D printing services.

While the simulation is running, students will manage and react to various transactions and changes in data settings and market changes by constantly adjusting for market trends, rules, tax settings, inflation, customer churn, and several other variables.

The software creates a massive amount of data accumulated in countless data tables on the students' computers. The longer the solution was running, the more difficult it became for students and professors to maintain a helpful overview of the accumulated data and make necessary changes.


I started with the main problem - finding a better way to view the amount of accumulated data quickly.

My first step was to generate a table of accumulated values from various data tables and categories for a faster overview.

While that was a good improvement, it was still not as efficient as students and professors had to read through many lines in the data table to make informed decisions.

I took the values from the calculated table and used them on the main page to form a Dashboard with calculated values presented in boxes with various background colors, large fonts, and icons to quickly identify categories and values.

By clicking on a data value in a box, students and professors could jump directly to the raw data and make changes. These changes would be updated in the main table and on the Dashboard in real time.

Initial Concepts

Hartnow initial concept 1Hartnow initial concept 2Hartnow initial concept 3Hartnow initial concept 4

Research and Idea Generation

Hartnow research 1Hartnow research 2Hartnow research 3Hartnow research 4Hartnow research 5Hartnow research 6


Hartnow wireframe 1Hartnow wireframe 2Hartnow wireframe 3Hartnow wireframe 4Hartnow wireframe 5Hartnow wireframe 6

Flow Concept

Hartnow flow concept

Dashboard and Data Tables

Hartnow data 1Hartnow data 2Hartnow data 3Hartnow data 4Hartnow data 5Hartnow data 6Hartnow data 7Hartnow data 8